Client: Fishalida Restaurant
Location: Pefkochori, Halkidiki
Industry: Seasonal Seafood Restaurant
Role: Social Media Manager & Content Creator
Overview
Fishalida is a seasonal seafood restaurant located in the heart of Pefkochori, offering fresh fish, traditional Greek flavors, and a relaxed summer atmosphere. The goal was to enhance the restaurant’s social media presence during the busy season, highlight its signature dishes, and capture the authentic seaside dining experience.
My Responsibilities
- Created all social media posts (seafood highlights, menu features, ambience shots)
- Managed all Stories with daily updates and behind-the-scenes content
- Edited and produced Reels showcasing fresh dishes, preparation moments, and the summer vibe
- Captions aligned with the restaurant’s character
- Maintained a posting schedule throughout the season
- Ensured visual consistency and brand coherence
The Approach
I focused on creating a visual identity that reflects everything Fishalida stands for: freshness, simplicity, and the beauty of Greek summer. Content was designed around bright, appetizing photos, seaside colors, and authentic moments from the kitchen and the tables.
Reels were crafted to highlight the movement and freshness of seafood — grilling, serving, plating — combined with the natural light and coastal scenery that visitors love. Stories were used to keep the audience engaged daily, showcasing specials, staff moments, and the restaurant’s lively atmosphere.
Results
- Increased engagement and reach throughout the season
- Stronger brand presence among tourists and locals
- Consistent daily interaction through Stories and Reels
- A cohesive, summery feed that represented the restaurant’s identity
- Higher visibility during peak months
Tools Used
Canva, CapCut, Meta Business Suite, TikTok