Client: Orizontas Bar Kitchen
Location: Afitos, Halkidiki
Industry: Café • Bar • Kitchen (Seasonal)
Role: Social Media Manager & Content Creator
Overview
Orizontas Bar Kitchen is a seasonal hotspot in Afitos, known for its summer atmosphere, signature cocktails, flavorful dishes, and stunning seaside vibe. The goal was to elevate its digital presence during the summer season, highlight its unique menu, and showcase the energetic yet relaxed experience that defines the venue.
My Responsibilities
- Designed all social media posts (cocktails, dishes, ambience content, summer specials)
- Created on-brand captions and copy for all platforms
- Edited and produced Reels with a focus on drinks, food preparation, and the bar’s summer mood
- Managed Stories with daily updates, behind-the-scenes content, and promotional highlights
- Curated a consistent posting schedule throughout the season
- Ensured a cohesive visual identity aligned with the bar’s high-energy, summery aesthetic
The Approach
I centered the content around the core elements of Orizontas: sun-soaked vibes, refreshing cocktails, delicious food, and the overall experience of a summer night in Afitos. Visuals were crafted to feel vibrant, fresh, and inviting — using warm lighting, colorful drinks, and lifestyle shots.
Reels were designed to capture motion and atmosphere: cocktail mixing, food plating, clinking glasses, the bar at sunset, and the effortless energy of the space. Stories were used as a tool for engagement — daily specials, staff moments, events, and “live” snapshots from busy nights.
Results
- Higher engagement rates across posts, Reels, and Stories
- Increased visibility among tourists and summer visitors
- Built a unified, eye-catching feed that reflects the bar’s identity
- Strengthened brand perception as a must-visit summer spot in Afitos
- More consistent daily interaction during the season
Tools Used
Canva, CapCut, Meta Business Suite