Client: Duke Jewels
Location: Thessaloniki, Greece
Industry: Retail • Jewelry & Accessories
Role: Graphic Designer – Newsletter & Social Media Visuals
Overview
Duke Jewels is an elegant jewelry boutique in Thessaloniki, offering handcrafted pieces, timeless designs, and modern accessories. My role was to support the brand’s digital communication by creating refined newsletter banners and visually appealing email-content designs that reflect the luxurious and minimal identity of the store.
My Responsibilities
- Designed premium banners for newsletters (new collections, exclusive offers, seasonal campaigns)
- Created elegant visual assets for email marketing and newsletter content
- Aligned all designs with the brand’s polished, minimal, and luxurious aesthetic
- Maintained consistency in color palette, typography, and overall brand identity
The Approach
The design strategy was built around Duke Jewels’ core identity: elegant, timeless, and modern.
The visuals featured clean layouts, soft neutral tones, and high-end typography to highlight the sophistication of the jewelry.
Banners emphasized minimalism and elegance, ensuring each newsletter felt cohesive, premium, and aligned with the boutique’s luxury-driven image.
Results
- A more refined and consistent visual presence across newsletters
- Enhanced brand identity through premium, modern designs
- Improved engagement and readability in email campaigns
- A polished presentation that reflects the high-quality character of the jewelry pieces
Tools Used
Canva