Client: Ermis
Location: Xanthi, Greece
Industry: Café • Food & Wine Spot
Role: Social Media Manager & Content Creator
Overview
Ermis is a well-known local café in Xanthi offering a warm atmosphere, a rich selection of food options, curated wine varieties, and a cozy place to unwind at any time of the day. The goal was to elevate its digital presence, showcase its diverse menu, and reflect the welcoming character that customers experience in-store.
My Responsibilities
- Designed all social media visuals (food highlights, wine selections, promotions, lifestyle content)
- Created all copy and captions in the brand’s tone of voice
- Edited and delivered short-form videos (preparation moments, ambience clips, menu highlights)
- Handled the posting schedule and platform management
- Maintained consistent visual branding and messaging
- Tracked performance and adjusted content strategy accordingly
The Approach
I focused on capturing the essence of Ermis: good food, great wine, and a relaxing atmosphere. Visuals were crafted to highlight the variety — from flavorful dishes to elegant wine options — while keeping a modern and warm aesthetic that resonates with the local audience.
Captions were created to be inviting, flavorful, and descriptive, making viewers feel the experience before even visiting. Video edits emphasized ambience, plating, and the overall vibe of the place — ideal elements for engaging audiences across platforms.
Results
- Increased engagement across posts and stories
- Strengthened brand consistency and visual identity
- Improved local reach and visibility
- Built a clean, cohesive feed that authentically represents Ermis
Tools Used
Canva, CapCut, Meta Business Suite