Client: Le Petit Elephant
Location: Thessaloniki, Greece
Industry: Retail • Children’s Clothing & Accessories
Role: Social Media Designer
Overview
Le Petit Elephant is a charming children’s boutique in Thessaloniki, offering clothing, accessories, and curated items for babies and kids. The goal was to support its digital presence through visually appealing newsletter banners and social media designs that reflect the store’s soft, playful, and child-friendly aesthetic.
My Responsibilities
- Designed creative banners for newsletters (new arrivals, promotions, seasonal collections)
- Produced social media visuals aligned with the brand’s gentle, modern, and pastel-inspired identity
- Ensured all designs reflected the boutique’s warm, cute, and parent-friendly tone
- Maintained consistent and cohesive branding across all materials
The Approach
The design direction was centered around the essence of Le Petit Elephant: soft, sweet, and child-focused.
Newsletter banners and posts featured pastel palettes, minimal illustrations, and friendly typography, creating a cohesive and inviting visual language.
The visuals highlighted product categories, special drops, and new collections, always emphasizing simplicity, charm, and modern children’s fashion.
Results
- A more professional and cohesive visual presence across newsletters and social platforms
- Stronger brand recognition through consistent design
- Increased engagement due to clean, aesthetically pleasing visuals
- A polished digital presentation that resonates with parents and young families
Tools Used
Canva, Brevo