Client: To Palataki
Location: Oraiokastro, Thessaloniki, Greece
Industry: Retail • Children’s Clothing & Accessories
Role: Graphic Designer – E-shop Banners & Newsletter Visuals
Overview
To Palataki is a charming children’s boutique in Oraiokastro, Thessaloniki, offering clothing, accessories, and curated items for babies and kids. My role was to enhance the digital shopping experience by creating clean, playful, and visually consistent banners for the e-shop, along with beautifully designed newsletters that reflect the store’s soft, friendly, and modern brand identity.
My Responsibilities
- Designed homepage and category banners for the e-shop (seasonal collections, promotions, featured items)
- Created newsletter visuals for new arrivals, boutique updates, and special campaigns
- Ensured all designs aligned with the brand’s warm, child-friendly aesthetic
- Maintained cohesive color palettes, typography, and overall visual consistency
The Approach
The design approach centered around the essence of To Palataki: cute, modern, and family-oriented.
E-shop banners featured soft pastels, minimal illustrations, and clean layouts that enhance the brand’s playful character.
Newsletter designs highlighted product categories, seasonal drops, and campaign messaging with an emphasis on clarity, charm, and contemporary kids’ fashion.
Results
- A more polished and cohesive visual presence across the e-shop and email newsletters
- Strengthened brand recognition through consistent, child-friendly designs
- Improved visibility and clarity of online promotions
Tools Used
Canva