Client: Sklaris Artozaxaroplasteia
Location: Kavala, Greece
Industry: Bakery – Pastries, Desserts, Coffee
Role: Social Media Manager & Content Creator
Overview
Sklaris Artozacharoplasteia is a well-known pastry brand in Kavala with multiple locations, offering fresh pastries, desserts, and quality coffee. My role was to elevate their digital presence through creative content, concept development, and trend-driven social media strategy, ensuring the brand stayed fresh, modern, and engaging across all platforms.
My Responsibilities
- Managed all social media channels with daily and weekly content
- Created TikTok videos and Instagram Reels following current trends and popular formats
- Developed creative concepts and short video scripts to highlight products and seasonal items
- Designed static posts and story content aligned with the brand’s warm, sweet, and inviting identity
- Captured and edited video content that showcases pastries, beverages, preparation processes, and store ambience
- Ensured consistent and appealing branding across all digital touchpoints
The Approach
The creative direction was built around the authentic character of Sklaris: fresh products, warm aesthetics, and the everyday pleasure of good pastry and coffee.
Content was crafted to blend product storytelling with current social media trends — making the bakery feel approachable, modern, and relatable.
TikTok and Reel strategies focused on:
- trending sounds
- POV and lifestyle shots
- close-up product highlights
- humorous or relatable bakery moments
- seasonal and daily specials that keep the audience engaged
Stories were used to bring followers behind the scenes: freshly baked items, morning preparation, limited products, and real-time promotions.
Results
- Stronger engagement across TikTok and Instagram
- Increased visibility through trend-driven short-form videos
- A modern, energetic, and cohesive digital presence
- Better connection with younger audiences through relatable content
- Improved brand storytelling through visuals, scripts, and daily updates
- Consistent communication of new products and seasonal specials
Tools Used
Canva, CapCut, Meta Business Suite