Client: Baristas Kavala
Industry: Coffee Shop / Take-Away
Role: Social Media Manager & Content Creator
Overview
Baristas Kavala is a fast-paced take-away coffee shop aiming to strengthen its online presence, improve brand consistency, and attract more daily walk-ins through engaging social media content. The goal was to create a fresh visual identity and establish a posting rhythm that reflects the brand’s quality, energy, and personality.
My Responsibilities
- Designed all social media visuals (static posts, promotional graphics, stories)
- Wrote all copy and captions, tailored to the brand tone of voice
- Edited short-form videos for Instagram
- Managed the posting schedule and publishing across platforms
- Ensured consistent branding, messaging, and visual style
The Approach
I focused on creating clean, modern, and appetizing visuals that highlight the brand’s top sellers — from signature coffees to fresh snacks. Each piece of content was designed to evoke the “fresh, fast, and friendly” feel of Baristas.
Captions were crafted to be short, engaging, and action-driven, encouraging daily interaction and motivating customers to stop by. Video edits emphasized movement, preparation moments, and product close-ups — key elements for grabbing attention on social platforms.
Results
- Increased overall engagement (likes, comments, saves) during the first month
- Improved brand consistency across all platforms
- Boosted visibility among local audiences, leading to more store visits
- Built a cohesive feed that reflects the energy and identity of the coffee shop
Tools Used
Canva, CapCut, Meta Business Suite