Client: e-SmartKids
Location: Ioannina, Greece
Industry: Retail • Children’s Clothing & Accessories
Role: Social Media Manager & Graphic Designer
Overview
e-SmartKids is a local children’s boutique in Ioannina, offering stylish clothing, accessories, and essentials for babies and kids. My role was to elevate the store’s digital presence through engaging social content, targeted ads, and professionally designed website banners that highlight the brand’s modern, friendly, and family-focused identity.
My Responsibilities
- Managed social media content (posts, Stories, branded layouts)
- Created and optimized sponsored ads for Meta platforms
- Designed homepage banners for the website (collections, campaigns, seasonal highlights)
- Developed a consistent visual identity across the brand’s digital platforms
- Wrote clear, engaging captions aligned with a warm, parent-friendly tone
The Approach
The strategy focused on the essence of e-SmartKids: modern, playful, and family-oriented.
Social content showcased new arrivals, styling ideas, outfit highlights, and product categories aimed at parents looking for quality and comfort.
Sponsored ads were designed to increase visibility among local audiences in Ioannina, focusing on promotions, seasonal collections, and store updates.
Website banners were built with soft colors, clean lines, and child-friendly elements to create an inviting and visually cohesive homepage experience.
Results
- Increased social engagement and reach through consistent posting and performance-driven ads
- Stronger brand recognition among local families in Ioannina
- More traffic to the website through optimized visuals and targeted campaigns
- A cohesive digital identity across social media and the e-shop
- Improved clarity and appeal of homepage content through professional banner design
Tools Used
Canva, Meta Business Suite