Client: Le Mantri Beach Bar
Location: Halkidiki, Greece
Industry: Beach Bar – Cocktails, Coffee, Summer Dining, Seaside Experience
Role: Social Media Manager & Content Creator
Overview
Le Mantri is a summer seaside destination known for its relaxed atmosphere, signature cocktails, and warm beach vibes. My role was to shape a fresh and inviting digital identity that reflects the essence of summer — sun, sea, and effortless enjoyment — through engaging content, modern aesthetics.
My Responsibilities
- Managed the full social media presence during the summer season
- Created Instagram Reels highlighting cocktails, sea shots, ambience, and day–night transitions
- Produced content with a consistent “summer lifestyle” approach: calm mornings, beach relaxation, sunset moments, and nightlife energy
- Designed static posts and stories with a clean, coastal aesthetic
- Captured and edited video content showcasing:
- signature cocktails
- beach moments
- sunbeds & sea ambience
- food/drink preparation scenes
- sunset and night vibes
- Developed concept ideas and scripts for Reels/TikTok based on trending sounds and seasonal trends
The Approach
The creative direction focused on expressing the Le Mantri experience — refreshing cocktails, turquoise water, relaxed lounges, and the carefree feeling of Greek summer.
Social media was used to showcase not just products, but the full beach-bar lifestyle: morning calmness, sunny afternoons, golden-hour atmosphere, and fun summer nights.
Stories highlighted real-time vibes, daily specials, cocktail prep, and spontaneous beach moments.
Results
- Stronger engagement across Instagram
- Elevated summer identity through aesthetic and lifestyle-driven content
- Increased organic reach via trending Reels
- Modern, cohesive branding that reflects the true seaside experience
- Improved visibility for cocktails and beach bar offerings
- Deeper audience connection through authentic summer storytelling
Tools Used
Canva, CapCut, Meta Business Suite