Client: MyGrill
Location: Nikiti, Halkidiki, Greece
Industry: Grill House – Souvlaki, Gyros, Burgers
Role: Social Media Manager & Content Creator
Overview
MyGrill is a popular grill house located in Nikiti, Halkidiki, known for its freshly grilled meats, handmade souvlaki, and fast-casual dishes served with quality and flavor. My role was to refresh and elevate its digital presence through engaging content, visuals, and trend-driven social media management.
My Responsibilities
- Managed all social media content with weekly posts and updates
- Created TikTok videos and Instagram Reels that highlight the food, preparation process, and daily moments
- Designed static posts and story graphics aligned with the brand’s casual, warm, and delicious food identity
- Captured and edited video content of dishes, grilling shots, behind-the-scenes preparation, and summer vibes
- Developed creative concepts and short scripts for videos
- Ensured a consistent branding style across platforms, focused on appetizing visuals and a modern Greek street-food aesthetic
The Approach
The creative direction revolved around the essence of MyGrill:
authentic Greek street food, fresh ingredients, and friendly service.
Content was crafted to feel energetic, flavorful, and inviting — combining close-up food shots, grill action
Reels/TikTok strategy focused on:
- mouthwatering close-up shots (gyros, souvlaki, burgers)
- trending audios
Stories showcased daily dishes, combos, limited specials, staff moments, and seasonal menu highlights.
Results
- Stronger engagement and visibility on Instagram & TikTok
- Modern and cohesive digital presence
- Increased interaction through trend-based short videos
- Improved food storytelling through close-up visuals and dynamic content
- Better connection with summer tourists and local customers
Tools Used
Canva, CapCut, Meta Business Suite